Call 650.654.2737 services > case studies > branding  
    Challenge We Solved -- Branding, Positioning & Messaging

 

Other Cases:

Product Definition
Competitive Analysis
Market Development
Customer Experience
Strategic Planning
Facilitation
Interim Executive

 

Problem

Rapidly changing competitive landscape for mobility applications required an enterprise network & security management client to adjust its branding, positioning, messaging and value proposition.

Solution

Strategic Marketing Solutions conducted one-on-one telephone interviews & focus groups with C-level and IT management of customers and prospects, probing their perceptions of the industry players, strengths, opportunities and gaps, along with their motivators to purchase. We identified & recommended updated branding in addition to the new positioning and messaging themes to be most effective in the new landscape.

Result

Our client used the updated branding, positioning and messaging and increased its success and speed in acquiring new clients.

 
 
 
 

Education, Persuasion & Messaging. Renown oncologist sought to persuade patients with a specific low-risk type of breast cancer to use less aggressive treatments.

Conducted focus groups with patients exploring if and how they might be comfortable that it is safe to minimize necessary treatments.

Implemented communications and developed new resources based upon findings. Recommendations included specific tools, activities, and additional support for patients to build their knowledge and confidence. Specific language, terminology and analogies were developed to maximize clarity, persuasiveness and deeper discussion of options.

 
 
 
       
    services | case studies | clients | testimonials | about us | faqs |resources | contact us | site map | home  
June 21, 2018     GETTING IT RIGHT - THE FIRST TIME
© 2002-2018 Strategic Marketing Solutions