- Conducted
baseline branding research to assess future success of re-branding
strategy and implementation
|
- Interviewed
key clients and prospective clients for network security company
to clearly understand the essential messaging elements
required for maximum effectiveness
|
- Researched
and profiled Anti-Virus and Network Security companies' positioning
and messaging
|
- Benchmarked
company brand perception, and made positioning recommendations
through focus groups and one-on-one interviews
|
- Conducted
qualitative research which resulted in the re-naming
of a network security software company
|
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