Problem

New Growth Model. A custom software development firm wanted to grow its business faster and become less dependent on its fee-for-service business model.

Solution

Strategic Marketing Solutions developed three growth strategies based on the evaluation of alternate business model scenarios and discussions with the company's founders. We also led the risk/return analysis study and made new business model recommendations.

Result

Our client chose to merge with a firm whose line of business leveraged one of our client company's software products. This application was offered to various other industries and user companies building on the core product's foundation.