Problem

Market Assessment. A wireless IP company was developing 3G wireless technology and needed to identify and prioritize US markets for deployment.

Solution

Strategic Marketing Solutions obtained demographic and Internet use data on 24 US markets. We profiled each market based on potential market size and demographic attractiveness. After analyzing the information, we prioritized the markets based on assessed opportunity and the existence of the market segments most likely to buy the product. In addition, we developed service market footprints for five markets.

Result

Our client was provided a prioritized order for market deployment. It was also given market selection and market footprint methodologies for future use, and specific market footprints for the five highest priority markets. Our client was able to conduct a successful technology trial in one market, and prepared a market trial for a second market based on our market assessment results.