Problem

An Industry Association was at a crossroads for future direction. The Board of Directors was comprised of various companies with differing individual objectives. They needed to agree on the association's direction and strategic goals.

Solution

Strategic Marketing Solutions facilitated executive decision making sessions. We led a strategic retreat and facilitated discussion around the association's short and long term goals, enabling agreement on future direction and actions.

Result

Our client developed a cohesive strategic plan for the next 3 years and moved beyond the roadblock of the differing, and sometimes conflicting, individual company goals.