Problem

Product Development. An innovative wireless company wanted to add an advanced 3G wireless data product to its voice product line. Our client needed to understand which types of features, bandwidth and speed requirements were necessary based on current and future competitive offerings.

Solution

Strategic Marketing Solutions conducted primary and secondary research and mapped out the competitive offerings and gaps. The research included a review of industry-wide services and trends. Nine market-specific competitive overviews detailing local needs and solutions were also provided.

Result

Our client obtained a comprehensive understanding of current and likely future competitive services on the local and industry-wide levels. This enabled our client to define a compelling new product offering.