Problem

Sales Support. A telecom management software provider needed responses for its sales force when competitors products were encountered in the field. Additionally, the software provider wanted to better understand its competitors' strengths and weaknesses. Our client planned to exploit the gaps as it enhanced its own products and services.

Solution

Strategic Marketing Solutions researched and assessed over 30 competitive software offerings and produced a summary of each. The summaries detailed the offering, its strengths and weaknesses, how our client's application compared, and how our client could successfully sell against the competitive offering.

Result

Our client's sales force increased sales effectiveness and responsiveness. In addition to the easy-to-use sales tools, our client's product group gained useful and specific information to guide enhancements to its product and service offerings.