Problem

Rapidly changing competitive landscape for mobility applications required an enterprise network & security management client to adjust its branding, positioning, messaging and value proposition.

Solution

Strategic Marketing Solutions conducted one-on-one telephone interviews & focus groups with C-level and IT management of customers and prospects, probing their perceptions of the industry players, strengths, opportunities and gaps, along with their motivators to purchase. We identified & recommended updated branding in addition to the new positioning and messaging themes to be most effective in the new landscape.

Result

Our client used the updated branding, positioning and messaging and increased its success and speed in acquiring new clients.